SEO and PPC are two popular marketing strategies that can be used to increase traffic to a website. However, they have different goals and approaches. The difference between SEO and PPC is clear. SEO is focused on improving the organic search engine results for a given website, while PPC is aimed at driving traffic from paid ads. 

SEO typically costs less than PPC, but it can take longer to achieve significant results and a good SEO strategy is required. PPC can be more effective when targeting specific keywords, but it can also be more expensive.

What is Search Engine Optimization (SEO)

Search engine optimization (SEO) is a process used to improve the ranking of a web page in a search engine’s organic listings. An SEO campaign may include content creation, improving the site’s existing content, adding keywords to the site, link building and arranging the site’s content in a way that appears natural to search engines. The goal is to make the website appear as high as possible on a search engine result page (SERP), so that it is more likely to be found by users. This will lead to increased organic traffic and ultimately more sales and potential customers. Due to the competitive keywords many businesses face it is common to hire an SEO agency that has experience ranking many websites and knows which of Google’s factors to optimize for.

What are Google Ads or Google PPC

Google Ads is a pay-per-click (PPC) search advertising service that allows advertisers to place search ads on, this is also referred to as search engine marketing. You can also place ads on other Google properties like YouTube and Google Maps. Advertisers can choose to pay for ads by the click, or by the impression. impressions are how many times an ad has been seen on a website. 

Google Ads allows businesses of all sizes to target customers with precision. The ad platform offers several targeting options, such as location (geo-targeting), interests (including demographics like age and gender), and webpages visited on Google Search. Additionally, advertisers can specify how long they want their ads to appear for before being pulled down, and receive real-time feedback on their campaigns via dashboards and reports.

Which is better, SEO or PPC?

SEO and PPC are two very popular methods of online marketing, they both help drive traffic from search engines but have very different requirements. Depending on your goals, one may be better suited for you than the other. Here’s a look at some key differences between SEO and PPC:

1. SEO focuses on improving the visibility of your website in search engine results pages (SERPs) by optimizing your website content and structure. PPC, on the other hand, is focused on driving traffic to your website from search engines through pay-per-click (PPC) advertising. Results are not always guaranteed with SEO as your changes may not be noticed by search engines or the rankings might not change as you expect. PPC advertising on the other hand guarantees you a certain amount of traffic to your site.

2. SEO is typically more time consuming and resource intensive than PPC, but can result in greater long-term success due to increased web traffic and conversion rates. However, PPC can be more cost effective if you only need short-term results (such as increasing clickthrough rates or ad impressions).

3. With PPC marketing you have more control over the visibility of your website on the SERP (search engine results pages), you can choose the time of day you want your campaign to run and target specific search terms with more precision.

Both methods can be effective in driving traffic to a website. However, some people believe that SEO is better because it produces longer-term results. PPC, on the other hand, can be more immediate and provide a higher return on investment at the start of the campaign. Ultimately, the best approach depends on the individual website and its goals.


It is best to use both SEO and PPC marketing. By using both methods, you can reach a wider audience and get more leads. However, it is important to make sure that your SEO and PPC campaigns are coordinated, so that you don’t waste money on duplicate efforts.

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