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September 24, 2014 9:55 PM EDT In this post-truth world, opinions matter — and news organizations are at risk of becoming partisan political agitators. That’s because of the influence that social media has over our journalism. In an era of digital transformation where content is created and consumed online, news organizations need to become more audiences centered and less tribal. They need to be more like users of platforms such as Facebook, Twitter, and Instagram so that they can better serve their readers. The challenge for journalism this year is how to leverage the power of social media to reach a broad audience while maintaining its integrity and neutrality. Here are five ways you can leverage your influence in politics by using social media as a platform for reporting on topics that directly affect you.

Be Public

When it comes to social media, you can take many different directions. You can use them as a platform to reach a broader audience, or you can use them as a way to share information with those you want to be a part of your audience. At the end of the day, your audience is what matters. Your platform is there to help you reach your audience. It’s not a tool to used to attack or promote certain points of view.

In this post-truth world, opinions matter — and news organizations are at risk of becoming partisan political agitators. That’s because of the influence that social media has over our journalism. In an era of digital transformation where content is created and consumed online, news organizations need to become more audiences centered and less tribal. They need to be more like users of platforms such as Facebook, Twitter, and Instagram so that they can better serve their readers. The challenge for journalism this year is how to leverage the power of social media to reach a broad audience while maintaining its integrity and neutrality. Here are five ways you can leverage your influence in politics by using social media as a platform for reporting on topics that directly affect you.

## Be Public

When it comes to social media, you can take many different directions. You can use them as a platform to reach a broader audience, or you can use them as a way to share information with those you want to be a part of your audience. At the end of the day, your audience is what matters. Your platform is there to help you reach your audience. It’s not a tool to use to attack or promote certain points of view.

In this post-truth world, opinions matter — and news organizations are at risk of becoming partisan political agitators. That’s because of the influence that social media has over our journalism. In an era of digital transformation where content is created and consumed online, news organizations need to become more audiences centered and less tribal. They need to be more like users of platforms such as Facebook, Twitter, and Instagram so that they can better serve their readers. The challenge for journalism this year is how to leverage the power of social media to reach a broad audience while maintaining its integrity and neutrality. Here are five ways you can leverage your influence in politics by using social media as a platform for reporting on topics that directly affect you.

## Don’t Be afraid to Ask for What You Want

When it comes to social media, you can take many different directions. You can use them as a platform to reach a broader audience, or you can use them as a way to share information with those you want to be a part of your audience. At the end of the day, your audience is what matters. Your platform is there to help you reach your audience. It’s not a tool to use to attack or promote certain points of view.

In this post-truth world, opinions matter — and news organizations are at risk of becoming partisan political agitators. That’s because of the influence that social media has over our journalism. In an era of digital transformation where content is created and consumed online, news organizations need to become more audiences centered and less tribal. They need to be more like users of platforms such as Facebook, Twitter, and Instagram so that they can better serve their readers. The challenge for journalism this year is how to leverage the power of social media to reach a broad audience while maintaining its integrity and neutrality. Here are five ways you can leverage your influence in politics by using social media as a platform for reporting on topics that directly affect you.

## Be Real with Your Reporting

When it comes to social media, you can take many different directions. You can use them as a platform to reach a broader audience, or you can use them as a way to share information with those you want to be a part of your audience. At the end of the day, your audience is what matters. Your platform is there to help you reach your audience. It’s not a tool to use to attack or promote certain points of view.

In this post-truth world, opinions matter — and news organizations are at risk of becoming partisan political agitators. That’s because of the influence that social media has over our journalism. In an era of digital transformation where content is created and consumed online, news organizations need to become more audiences centered and less tribal. They need to be more like users of platforms such as Facebook, Twitter, and Instagram so that they can better serve their readers. The challenge for journalism this year is how to leverage the power of social media to reach a broad audience while maintaining its integrity and neutrality. Here are five ways you can leverage your influence in politics by using social media as a platform for reporting on topics that directly affect you.

## Be Communicative with your Audience

When it comes to social media, you can take many different directions. You can use them as a platform to reach a broader audience, or you can use them as a way to share information with those you want to be a part of your audience. At the end of the day, your audience is what matters. Your platform is there to help you reach your audience. It’s not a tool to use to attack or promote certain points of view.

In this post-truth world, opinions matter — and news organizations are at risk of becoming partisan political agitators. That’s because of the influence that social media has over our journalism. In an era of digital transformation where content is created and consumed online, news organizations need to become more audiences centered and less tribal. They need to be more like users of platforms such as Facebook, Twitter, and Instagram so that they can better serve their readers. The challenge for journalism this year is how to leverage the power of social media to reach a broad audience while maintaining its integrity and neutrality. Here are five ways you can leverage your influence in politics by using social media as a platform for reporting on topics that directly affect you.

## Don’t be afraid to Respond to Comments and/or Follow Up on Posts

When it comes to social media, you can take many different directions. You can use them as a platform to reach a broader audience, or you can use them as a way to share information with those you want to be a part of your audience. At the end of the day, your audience is what matters. Your platform is there to help you reach your audience. It’s not a tool to use to attack or promote certain points of view.

In this post-truth world, opinions matter — and news organizations are at risk of becoming partisan political agitators. That’s because of the influence that social media has over our journalism. In an age of digital transformation where content is created and consumed online, news organizations need to become more audiences centered and less tribal. They need to be more like users of platforms such as Facebook, Twitter, and Instagram so that they can better serve their readers. The challenge for journalism this year is how to leverage the power of social media to reach a broad audience while maintaining its integrity and neutrality. Here are five ways you can leverage your influence in politics by using social media as a platform for reporting on topics that directly affect you.

## Conclusion

The challenge for journalism this year is how to leverage the power of social media to reach a broad audience while maintaining its integrity and neutrality. In a digital-first environment, it’s important for organizations to be as diverse as possible, while using a variety of platforms and tools to reach their audience. These include online video, social media, and print media. But without a strategy to build and sustain a presence in each of these different forms, it’s very unlikely that an organization will be victorious in the public consciousness.

These are just some of the challenges news organizations will face this year, as they try to leverage the power of social media to inform and support their audiences.

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